Mark McSpadden

I recently started and finished The Paradox of Choice by Barry Schwartz and I have a hard time even explaining how good this book is. You need to buy this book. Go into the bookstore with blinders on (ignore the other choices) and get it today. Seriously.

Ok, so why do you need to read this book? Because it’s all about the mess of choices that we face everyday and how, as the the sub-sub title states, “the culture of abundance robs us of satisfaction.” There is a ton of info in this book about the way we make choices and insight into how we can be happier with the choices we make.

Now beyond just personal enlightenment, if you are someone in industry that is trying to better serve people, this is a must read. It will help you understand how people choose and why they often choose not to choose when presented with too many choices.

I’ve found this book to be extremely beneficial both personally and professionally. It has helped be happier with the daily choices I make and I think it’s helping build better websites.

Ok enough sales pitch…go buy it so we can talk about it.